Experience digitalization live ...

... In a top-notch showroom

Digitalization is difficult to experience first-hand: It’s all so abstract. That’s why we’re pleased with the results: the Arena of Digitalization, located right in the electric motor plant in Bad Neustadt an der Saale. It’s a top-notch showroom that presents the digitalization of motor production and metalworking.

We designed a user experience that covers seven theme areas in an 800-square-meter space. We also developed the entire content presentation and created a setting for meeting and training. Our customers can experience the space while being both informed and entertained, and they can encounter digitalization first-hand thanks to an inspiring combination of the latest presentation techniques and personalized support.

The result

  • The showroom is open 52 weeks a year