... WITH AN IMMERSIVE SHOWROOM
The fusion of the real and digital world!
We have set the scene for the Arena of Digitalization directly in the electric motor factory in Bad Neustadt. With the motto “Raising the Optimum,” we’re raising the showroom to a new level. And putting our customers first.
In an 800 sq m space, we’ve designed an immersive introductory presentation. With Start in the Center, it gets customer excited about the digital transformation. And the unveiling of the Challenge Zone illustrates problems and possible solutions.
The showroom brings the theme to life in an impressive way – with the interplay of light and dark, a visually appealing multiscreen application, sounds from different directions, and switchable glass panels.
And measures on social media and the website supported the reopening in August 2022.
The result
- Open 52 weeks a year
- Immersive introduction presentation
- One cohesive customer zone
- Content-related clusters in a “Challenge Zone”
- Complex relationships are made easily comprehensible
