OBJECTIVE / PROJECT DESCRIPTION
Siemensstadt in Berlin is undergoing extensive, sustainable change. A total of over half a billion euros is being invested into the area by Siemens AG to help shape it into a true ‘smart campus’.
With over 2,700 apartments set alongside the industrial facility, the Kiez is set to be transformed into “Siemensstadt”.
Our multimedia campaign, named “Gesichter der Siemensstadt”, or “Faces of Siemensstadt” helps to put a face to the name of the district, with interviews of residents, anecdotes, and podcasts all helping to tell the story of the exciting development.
RESULTS:
- Annual Multimedia Award 2022 – silver medal
- Extension of the campaign
