SIEMENS

Which customer challenge have we solved?

Turning industrial cyber security into a game. And facilitating access to the topic through gamification.

What was our approach?

In the industry, protection against cyber-attacks is a difficult challenge. Our idea: make what is difficult, easy – with a game. In the CSI game "Fight and Defend", that we developed, we had trade fair visitors fight against nasty cyber-attacks. Dangerous? Not if you have the Siemens Cyber Security Services portfolio by your side. Since the 2016 Hannover Messe, this game has always been very popular at every trade fair!

What added value have we provided?

First, the most important thing at trade fairs: We created an eye-catcher that draws attention to Siemens Cyber Security from afar. And then, we used gamification to immerse visitors completely in the topic. This establishes Siemens as a thought leader in industrial cyber security, leading to trade show conversations, and later to valuable leads.