What customer challenge have we solved?Sustainability and the plastics industry – how are they compatible and what does Siemens have to do with it?
What was our approach?Sustainability is not always immediately apparent. Under the motto "Take a closer look," visitors to the K trade show had the opportunity to dive deeper – from the counter to four animated high-sided steles, to a touchscreen table positioned in the center displaying a highlight machine, to personal conversations in the lounge area. During the experience, visitors uncovered where and how Siemens achieves sustainability when it comes to plastics.
What is the (emotional) added value?Along with the motto-driven customer journey and the design of the trade show booth, we illustrated why Siemens is a reliable partner for plastics producers and how the company contributes to sustainable plastics production with its solutions.
"It is not always directly apparent where Siemens is making a contribution to sustainability in the field of plastics. With our booth, we made that visible."