Schaeffler’s OPTIME C1 intelligent lubricator simplifies complex maintenance processes for machines. That makes it the first of its kind.
A worldwide debut deserves a worthy launch.
A worldwide debut deserves a worthy launch.
Our solution: A virtual production that creates goosebumps and a lasting impression through impactful storytelling. A multifaceted social media campaign, impressive videos and many other assets helped deliver a successful launch event for the OPTIME C1. Digital tools enabled our customers to trace the launch along the whole customer journey.
Result
- Up to 1000 prospective customers from more than 30 countries
- Completely trackable launch including analysis of the customer journey