What customer challenge have we solved?
To impressively present the Schaeffler Lifetime Solutions portfolio across borders and make the products tangible for partners and customers.What was our approach?
The idea ROLL WITH US manifests itself perfectly in a rolling, immersive show truck in which visitors engage in the world of Schaeffler Lifetimes Solutions.From an inspiring light and sound show to a captivating teaser film on a large LED screen, to a subsequent demo session with striking 3D real-time animations, to the hands-on portion where products can be experienced in-person - Schaeffler becomes visible and tangible as a holistic service partner.
What is the added value?
Infotainment par excellence: Complex maintenance topics become playful and easy to grasp, as well as something to experience. This establishes Schaeffler as an innovative, holistic player for industrial service topics.
What was the reaction?
- May - December 2022: 71 stops in 15 European countries.
- Estimated number of visitors > 1,800, 978 of them registered
- Marketing Consent Received: 208