OBJECTIVE / PROJECT DESCRIPTION
Engineers are people too. Like everyone else, they’re looking for a partner who’s their perfect match. Not one made of flesh and blood, though, but rather in the form of an industrial controller. The search is difficult, however, the possibilities are endless, and the market is confusing.
With the Simatic Controller Guide, we’ve developed a trade show and web application that Siemens customers can use to find the industrial controller that’s right for them in just five steps. Taking a humorous approach, the accompanying social media campaign conveys that the Siemens portfolio has the right controller for every engineer and every application.
Outcome
- Over 400,000 views and 2,500 queries within the first two months
- Multiple successful trade show appearances
- A follow-up campaign the following year
