Gain valuable insights ...

... With a product launch campaign for new plant software

Who doesn’t want to broaden their perspectives? PlantSight, a new software for the process industry, promised just that. By transforming raw data into one complete digital twin that crystallizes that moment of knowing. That “Oh, I see!” moment.

To get the product launch off the ground: we first had to lay the groundwork with research and a target group analysis before determining the position, developing the media strategy, and finally, crafting a convincing story.

The campaign helped users open their eyes to new insights with a trade show model, website, apps, and videos.


  • Conversion rate: LinkedIn 18.8%, Twitter 26.1%
  • High website dwell time
  • Customer journey to trade show model
  • High level of visitor loyalty at the Hannover Messe

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