... With a product launch campaign for new plant software
Who doesn’t want to broaden their perspectives? PlantSight, a new software for the process industry, promised just that. By transforming raw data into one complete digital twin that crystallizes that moment of knowing. That “Oh, I see!” moment.
To get the product launch off the ground: we first had to lay the groundwork with research and a target group analysis before determining the position, developing the media strategy, and finally, crafting a convincing story.
The campaign helped users open their eyes to new insights with a trade show model, website, apps, and videos.
- Conversion rate: LinkedIn 18.8%, Twitter 26.1%
- High website dwell time
- Customer journey to trade show model
- High level of visitor loyalty at the Hannover Messe