Waves are running high in B2B communication. Of course, water will splash into your ship at times. Don't worry – what matters is keeping your course.
How do you align marketing, sales and HR so every channel tells the same story?
How much intelligence is there in artificial intelligence – and how much guidance does it need?
How do you measure success when classic KPIs like traffic or clicks lose relevance?
And what’s all the fuss about Generative Engine Optimization?
The newsletter provides you relevant answers to the key communication challenges of our time – plus tried-and-tested tips and tricks from experienced creatives and marketing experts. Worth subscribing!
HL Communication-Compass – Chronic
#2 AI in B2B communication
11/2025
In every new project, there is that new colleague again: artificial intelligence. It’s diligent, incredibly fast – and sometimes unreliable.
So, the question for B2B communication is: how do you work with this new colleague?
In this issue of our HL Communication Compass, we’ll explore exactly that – with strategic insights, practical use cases and hands-on tips for turning AI into a true asset for your communication.
This issue's topics:- From Yes-Sayer to Challenger – how creatives bring AI into real dialogue
- Zero Click – why GEO is the new SEO
- Moving Images in Transition: Does the future of video production belong to AI?
#1 Setting the Beat for Your B2B Brand
07/2025
Efficiency sets the pace for industry – and great communication captures that rhythm, setting the stage for success.
Motion graphics - like animations - are an indispensable instrument for this task: They get complex content to the point quickly and precisely, setting the tone on all social media channels.
In this newsletter, you’ll learn how to turn up the volume on your product communication with efficient methods and how animations can be harmoniously integrated into your overall strategy – no matter the budget.
This issue's topics:- We'll set you on the right track with our toolkit for product animations
- In our interview, sound design pioneer Johannes takes the lead
- On our B2B Trend Radar, we explore corporate podcasts together
- Our AI Thermometer measures the potential of the AI action figure trend
Know where you’re heading
The HL Communication Compass brings you regular insights on
- what really matters in current B2B communication trends.
- practical examples that spark new ideas.
- insights and tips you can put to work right away.
Short. To the point. No strings attached.