OBJECTIVE / PROJECT DESCRIPTION
Be a hero and embark on a real adventure! The new Novelmore series from Playmobil catapults players into an epic world of knights, magicians, and villains.
To make an adventure feel genuine, a website has to capture the user’s imagination. That’s why we made the Playmobil microsite into an experience complete with interactive map, animated Playmobil figures, games, and exciting extras. Want to be a hero? Just enter and click!
OUTCOME
- 32,000 page views after just 4 days
- Many repeat visitors (average of three times per visitor)
- High average dwell time
